Website Optimization

It is important to optimize your website for catch your target user to your website. Website optimization is the process of specifically designing your webpages to rank high in the Search Engines. Many Search Engines are no longer using Meta tags to assist them in ranking a webpage, some still do, and it's worth the effort to include them. When designing your webpage, you must specifically design it to rank high in the Search Engines. This involves much more than just including META tags. Your Keywords, Title, Image Alt text, Text and overall design, all play an important role in determining how your website will rank. If your site doesn't rank in the top 10 or 20 results when doing a keyword search at the Search Engines, your target audience won't be able to find you. A significant amount of website traffic originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 - 20 results. Most of the time, they'll find what they're looking for in the first 10 results. The percentage of click throughs is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority. There are many components of your webpage that you should pay close attention to when preparing it for listing in a Search Engine.
The first step towards improving your listing is selecting keyword phrases that best reflect your webpage. Selecting the BEST and unique keyword phrases is the MOST important step towards optimizing your pages for the Search Engines. Next you have to focus on Meta Description of your website. Your description should focus on your site's main topic and not generalize. Make sure you include your most important keywords towards the beginning of your description. In addition, make sure your description describes your page in detail. You want your potential visitors to know exactly what you're offering. Your description should be less than 200 characters, including spaces. Other things you have to focus on designing your website are IMG ALT Tags, Title of the page, Heading and Text, Tables, Body Text, Hyper Links etc. Your Title should contain your most important keyword phrase. Heading tags are used to separate topics and range from h1 being very large and bold to h6 which is very small and bold. Your page heading should contain your most important keyword phrase to assist you in ranking higher in the Search Engines. Not all Search Engines place relevance on heading tags. However, many do and it is well worth the effort. Optimizing your text is another important step in ranking higher in the Search Engines. Your webpage should contain plenty of text and should contain each of your keywords and keyword phrases used in different variations. If all of your keywords and keyword phrases you've listed within your META tags aren't found within your text, the Search Engines will simply ignore them. Your keywords and keyword phrases should appear within your text at least three times, but not more than seven.If you'd like to set up your webpage using tables, try to place your Heading text above your Table code. If this isn't possible, make sure you include your keyword phrases within your top left Table cell to assist you in ranking higher in the Search Engines.